Firm Specialisation : Idea factory.
Design Philosophy : Obataimu literally means ‘overtime’ in Japanese. They have subverted this to mean a ‘fuller time’ instead. It is their vision to invent a more human process and approach to any kind of design – going full circle.
Philosophy Towards Life : Re-introducing old-world pleasures into new-world living and injecting man-made humour into factory-cut possessions.
Favourite Architect/Designer : Bijoy Jain and Mojdeh Baratloo.