The American hospitality group of Marriott hotels seeks to widen its footprint in India to have around 100 functional hotel units by the end of 2018. The brand currently has 86 functional hotels in over 35 cities in India in a span of 20 years. Globally the brand has another 100 hotels in the pipeline. Currently, Marriott as a company is targeting all the customers, be it leisure or groups. The company also recently launched an initiative called Shadi by Marriott- a wedding focused campaign.