Magicbricks, one of India’s online real estate site in launched its first ever musical advertising campaign that reaffirms the brand’s position as ‘Property Ka Supermarket’ offering a wide ‘Choice’ of properties, products and services for the customer for each and every stage of the home buying journey. Through this ad campaign, Magicbricks aims to lift the mood of the consumers by showcasing wide ‘Choice’ of properties and tailor made services it has to offer at each and every stage of the home buying journey. Magicbricks’ data suggests that there has been a revival in consumer sentiments with a 51% rise in property seekers over the last 12 months. Conceptualised by RK Swamy BBDO, the campaign features popular television actor Iqbal Khan and model Onima Kashyap as lead protagonists. The 360-degree campaign will run across print, outdoor, digital, social and radio. As the first musical commercial in the online real estate industry, the storyboard showcases the consumer as the king, and how Magicbricks offers a wide variety of choices and makes their home-buying experience hassle-free.