In 2013, Laura Purvis, Owner of Decorating Den Interiors, world’s largest interior decorating franchise company, purchased it to offer clients more than window treatment, her former forte and business.
The company offers full-service interior design services including furniture, accessories, window treatments and remodeling.
Purvis has access to over 100 vendors, giving her a greater choice of products while saving her time and her clients’ money.
When Purvis first launched her business, her top priority was reaching her sales goal. Now, it is about the relationships she builds with her clientele.
Purvis wants to bring a new concept to Birmingham – an all-inclusive design center, similar to something clients might see in Atlanta.
“My business’ mission is to bring beautiful design ideas to my clients in the comfort of their homes and make their dream rooms become reality,” she said.