Pepperfry Has A New Visual Identity

Nov 06, 2017

In less than 6 years Pepperfry has become the market leader in the Furniture market in the country. It has achieved this position through a series of initiatives and innovations which have enhanced its core capabilities and inherent strengths of the managed marketplace model. This market dominance has been a journey and has not been achieved over-night – a series of market facing capabilities developed specifically for this segment have resulted in Pepperfry being able to reach this position. The new Pepperfry logo imbibes the cultural values of intensity and inclusiveness which have helped it to develop a market and consumer solutions to achieve the success and leadership that it has. Pepperfry defines “Intensity” as the willingness to go the extra mile and to seek ground-up solutions for new problems. In a new industry “online furniture marketplace” there were many challenges – unwillingness of suppliers to provide single pieces of furniture for the retail market, lack of documented product specifications and high quality catalogue images, lack of standardization of materials used and quality control processes, packaging material and practises that were not suited for retail shipping, no capability in the market to economically and on a timely basis ship non-standard large boxes across long distances, no last mile capabilities in terms of “apartment” specific deliveries or assembly services etc. Using the value of intensity as the cornerstone, Pepperfry developed very specific solutions and capabilities for each of the above problems and more*. This “Intensity” continues to drive innovation on an ongoing basis and is represented in the “bold” font of the new logo. It is also captured in the usage of “hot” colours in the new logo from a deep red to a flaming orange. 

Graff Launches Expo, An Elegant And Original Bathroom Collection

Nov 06, 2017

GRAFF, the worldwide manufacturer of innovative faucets, introduces EXPO by GRAFF, a new furniture collection for the bathroom. Developed around a simple wooden frame, EXPO is a creation by Studio Nespoli e Novara. The chest of drawers, made of wood, provides a considerable storing space and the option of a set of practical dividers. The natural and open concept of the EXPO collection is also visible in the mirror: with a wooden structure and a circular shape, the mirror displays a harmonious and symmetrical look. The collection is completed by a unique set of hanging wood shelves with a design that resembles a ladder, resting on the wall. Expo is available in a matte white varnished finish. EXPO is based on a unique collaboration that depicts experience, guaranteed quality, and innovative ideas on one hand, craftsmanship, traditional materials and design on the other hand. The bathroom collection proposed by GRAFF is designed to furnish a captivating, open environment. Headquartered in Milwaukee, Wisconsin, USA, with locations throughout Europe, GRAFF is globally recognized for its trend-setting products and unique vision. 

U- Like Fabrics Launches Backwoods Collection

Nov 06, 2017

When creativity meets the bid for sophistication, the result is marvellous. And this is what the collection of U-Like Fabrics tries to achieve. Backwoods collection strikes perfect chords with luxury. Launched in Germany, it redefines its category with non-regular designs and colours that make the fabric perfect for a wide range of needs, including upholstery, cushion covers, curtains, and runners. Made with cotton and polyester blend, the dobby and jacquard fabrics use intermingled yarn in the weave. With an overall versatile finishing, the collection has a universal appeal, assuring to fit all your needs with dot precision. Completely matte finished, it smartly uses variations of dark and light brown tones to enhance the surroundings. It highlights culture-rich hazy African/Indonesian vibes that blend with a combination of stripes with a pattern to provide with a sophisticated and modern look. Its overall brown theme offers countless interpretations, including a touch of dignity and a homely feel that brings warmth, comfort and peaceful flavours to home. Incorporating various light and dark tones, it also brings seamless opportunity to give interiors a fresh take all the time. This all-weather collection ensures longevity and optimum value for your money. 

Thyssenkrupp Access Launches Latest Solutions To Advance Home Mobility In India

Nov 03, 2017

Thyssenkrupp access in association with their official Indian business partner Elite Elevators launched the new H300. The official unveiling was done by Cristiano Gianneschi (Manufacturing Manager); Farid Oilad Adj Amar (Head Business Development, MENA / Turkey / India), Vanessa Brown (Regional Sales Manager) and Vimal R Babu (Director Sales, India). H300 comes with an exclusive elevator that uses gearless cogbelt drive technology and gives the silent and safest ride. This being a SIL3 certified lift sets a new benchmark for the home elevator safety. The vision behind developing this elevator with groundbreaking functionality and safety parameters is pure to fight the increased percentage of elevator accidents in India. With no pit and headroom space requirements, the lift complies with all standard dimensions and configurations and also meets the most stringent requirements for safe accessibility. This lift comes with a patented metal shaft that makes it weatherproof and suitable for seismic conditions, making it the ideal premium mobility enhancement for private homes. The pricing for this elevator range is kept at a considerable economical level when compared with the retail price in the neighbouring countries.

Wooden Symphony- The Krisa Collection By Mudramark From Pepperfry

Nov 03, 2017

In a cluttered world full of surprises, unwind at ease with a medley of harmonious furniture pieces inviting you home. The Krisa Collection by Mudramark from Pepperfry with its signature fretwork and brass pins makes a statement and adds a rustic touch to your home.After a long day at work with tedious to-do-lists and pinging pagers, is there a better place to curl up than your cosy den? Give your home a lived-in feel with sophisticated heirloom criss-cross jaali work to emanate the calmness of a time bygone. Balance the traditional debonair with hardwood assembly in play that oozes serene stylishness in your nest.Get a soothing look with flower-patterned cushions, muted walls, and inconspicuous rugs. Complete the look with gold and copper accents and deeper hues of wood for flooring, to you woo company in for cuppa and cookies. Embrace Indian ethnicity and charm your guests with The Krisa collection by Mudramark from Pepperfry.

Kriti Sanon Inaugurates Carysil’s Flagship Showroom And Tek Carysil Range In Ahmedabad, India

Nov 03, 2017

Acrysil Limited, part of Acrysil Group, is one of the world leaders in manufacturing of Residential and Commercial Kitchen appliances and products engineered with German technology, marketing the products under the brand name “Carysil”. The brand has recently opened their flagship showroom in Ahmedabad, India displaying their TEK Carysil range. Inaugurated by Bollywood Celebrity Kriti Sanon, Carysil’s flagship showroom caters exclusively for residential kitchen products and appliances. The gallery launched on October 10th 2017 is opened at Prahlad Nagar, Satellite Area in Ahmedabad and is one of the most luxurious showrooms in the city; spread over 3000 sq ft and showcasing a wide range of appliances. TEK Carysil is a luxury high-end collection form Carysil designed in Europe. Some of the highlights of the range are built-in coffee makers, built in wine chillers, combination ovens and wall mounted and island chimneys. Uniquely stylish, TEK Carysil products are both visually appealing and highly functional. Not only are all products compliant with the highest quality standards, they are also expertly designed to ensure reliability, ease of use and durability. TEK Carysil being a premium product line offers products in the finest materials with elegant and modern finishing. These optimum products aimed at Carysil’s most discerning customers give residential kitchens a unique and aspirational look.

The brand aims to evoke a pride of ownership in the buyer and boasts of 60 galleries across India showcasing their residential kitchen equipment. 

Schindler India Launches Schindler Digital Plan For Elevator Planning

Nov 01, 2017

Schindler India, a leading provider of escalators and elevators and a 100% owned subsidiary of Schindler Group has launched Schindler Digital Plan, a one-stop-shop to help architects and planners with valuable product and design information while building & planning. The breakthrough in elevator technology has made it possible for multi-story structures. Today elevators are lifelines of the tall buildings. The important factor here is to plan for the correct number and the right specifications of elevators, considering the type of building, its tenancy, population etc. Planning plays a crucial role is because once the elevators are installed, it is extremely difficult to change, or add more elevators without making substantial changes to the building structure. Schindler's advanced Digital Planning tool adds key value on this front, by helping architects and customers alike to plan for the optimum elevator configuration while designing their buildings. It helps not only in planning, but this dynamic tool also enables architects to create elevator layouts, elevator traffic study and tender documents in a customized manner for their projects. Moreover, the tool will help architects and designers in all kinds of facilities planning based on its type and usage, be it residential, commercial, hotel, hospitals etc. Schindler Digital Plan uses the latest visualization technology and data analytics to give designers and customers comprehensive product specifications and detailed layout drawings which are invaluable. Architects using Schindler Digital Plan will be provided with two options i.e. Guided Planning where the designers will navigate through the portal and enter building design details and the second option will be Fast Track that allows the architect to filter the Schindler product catalogue to find the desired planning data which includes determining the minimum lift requirements through a simple Traffic Study and Schindler product recommendations.

Antica Ceramica Launched Grey Series Of Vitrified Tiles

Nov 01, 2017

Antica Ceramica, an internationally acclaimed organization that specializes in ceramic, mosaic & allied product segment have recently launched Grey Series of Vitrified tiles in the market. The Grey series of Vitrified tiles are natural in calming effect that harmony well with the room interiors. Both the matte & gloss finish with large tiles infuses utmost perfection to the living room, guest room, and bedroom or lobby area. Grey colour tiles are in vogue these days as it compliments to the modern and contemporary interiors. The Grey coloured tile collection comes both for floor and walls in more than 50 different patterns, styles & variety of grey shades and in the size of 600 x 1200 format. These tiles are surely one of its kinds that come with an excellent finishing touch and safety glazed coating which restricts it to be non-slippery and scratch resistance. The best part of these tiles is that they can be mixed and matched to decorative effect with a wide variety of grey tile models. About Antica Ceramica: Serving the industry for past three decades, Antica Ceramica is an internationally acclaimed organization that specializes in ceramic, mosaic & allied product segment. They are also the sole distributor for many European Tiles & Mosaic brands in India. With the National presence, Antica Ceramica deals into a wide range of Ceramic Wall & Floor Tiles, Polished Vitrified Tiles, Glazed Tiles, Digital Tiles, Designer Tiles & sanitary ware and bath fittings.

 

Churchgate Station Gets An Artistic Makeover With A Tribute Mural Of Mahatma Gandhi

Nov 01, 2017

St+art India Foundation and Asian Paints, along with the gracious support of  Western Railway and the Consulate General of Brazil in Mumbai, have come together to transform Churchgate station, one of Mumbai’s busiest stations, into a work of art. Legendary Brazilian street artist Eduardo Kobra, known for his remarkable photorealistic portraits rich in colour and geometric kaleidoscopic shapes, pays tribute to historical leaders who stood in the name of peace-creating unforgettable landmarks in cities.  The Mahatma Gandhi mural, which Kobra is in the process of creating at Churchgate station, is in-line with his aim of creating public art masterpieces which are democratic in nature and symbols of peace - messages which are particularly relevant to our times. The project at Churchgate is an opportunity to offer commuters a cultural experience through murals in the most accessible way possible. The artwork which is on the outside facade of the landmark Churchgate station, one of Mumbai’s beloved stations, has been made possible because of the support of Western Railway. The mural of Mahatma Gandhi in Churchgate station aims to use the power of public art to create a dialogue and join people under a positive message of peace. Some of Eduardo Kobra’s most celebrated pieces include the portraits of Oscar Niemeyer in Sao Paolo, Albert Einstein and Mother Teresa in Los Angeles, ‘Kiss’ in Times Square, New York. Along with his team, Kobra created the Guinness world record for the largest spray-painted mural “Etnias”, for the Rio 2016 Olympics. St+art Mumbai 2017: Over the course of the next 3 months, the St+art Mumbai festival will bring 30 international and Indian artists to Mumbai to create murals, experiential exhibitions, performances, workshops, curated tours, screenings, talks and many more interventions that will bring various creative communities together. The aim is to create newer ways of re-discovering the city through art and urban design interventions.

The Great Eastern Home Launches A Splendid Range Of Beds

Oct 31, 2017

Apart from comfort, luxury and lavishness are other essential features that your bed should add to the aesthetics of your space. Imagine entering a room which makes you feel like a king the time you step in! The magnificent new range of Beds introduced by The Great Eastern Home will provide you with just such an experience – one which every person dreams about. These period style beds have been reproduced to perfection and are now available at The Great Eastern Home in order to add majesty and opulence to the abode of its connoisseurs and patrons. The Queen size bed that has four posters will take you back to the time of the royals when placed in your room. The intricate designs exquisitely handcrafted in Burma teak wood- Burmese Art Deco make this bed exclusive. There is nothing like the romance of a four-poster bed, evoking an era long past. If you are looking out for something elegant and classic to sleep upon, then try the brass bed. What makes this bed exceptional is its durability. This colonial style bed will last you for ages and generations and never run out of fashion or style due to its simple and classic design. When made a part of your home décor, the magnum four poster bed is a dream come true. This is a reproduction piece that symbolizes the richness of Art Noveau style with its stunning designs intricately handcrafted on Burma teak wood.